Varuni Beverages
The goal of this project was to create a series of RTD beverage designs for the company
Varuni Beverages. The direction I took consisted of beverage designs each depicting a unique glass marble pattern to communicate their flavours of passion fruit tornado, blood orange blaze, and water lily vapour. With varying lines, movements, and colours, the flavours wrap around the cans beautifully. All three of the designs prescribed extensive attention to detail and efficiency in Illustrator. Overall, this series of Varuni Beverages is alluring, colourful, and expressive, while remaining elegant.
The goal of this project was to create a series of RTD beverage designs for the company Varuni Beverages. The direction I took consisted of beverage designs each depicting a unique glass marble pattern to communicate their flavours of passion fruit tornado, blood orange blaze, and water lily vapour. With varying lines, movements, and colours, the flavours wrap around the cans beautifully. All three of
the designs prescribed extensive attention to detail and efficiency in Illustrator. Overall, this series of Varuni Beverages is alluring, colourful, and expressive, while remaining elegant.
Packaging, identity, logo, illustration
After finalizing my Varuni Beverage identity and package, I curated the brand overview for reference on proper usage. Including logo and colour guidelines, close-ups of the designs, as well as mock-ups as examples of the brand in use, are displayed.
My Process
My process started with concepting themes for the beverages, I considered multiple themes a few being chemical reactions, neuron connections, flavour waves, and glass marbles. Which then lead me to sketching out ideas for the themes. Eventually I decided on the theme
of glass marbles and I began ideating the different flavours.
Concept Sketches
Final Design
Brand Overview
After finalizing my Varuni Beverage identity and package, I curated the brand overview for reference on proper usage. Including logo and colour guidelines, close-ups of the designs, as well as mock-ups as examples of the brand in use, are displayed.
My Process
My process started with concepting themes for the beverages, I considered multiple themes a few being chemical reactions, neuron connections, flavour waves, and glass marbles. Which then lead me to sketching out ideas for the themes. Eventually I decided on the theme of glass marbles and I began ideating the different flavours.
Concept Sketches
Final Design
Brand Overview
Varuni Beverages
Packaging, identity, logo, illustration
The goal of this project was to create
a series of RTD beverage designs for the company Varuni Beverages.
The direction I took consisted of beverage designs each depicting a unique glass marble pattern to communicate their flavours of passion fruit tornado, blood orange blaze, and water lily vapour. With varying lines, movements, and colours, the flavours wrap around the cans beautifully.
All three of the designs prescribed extensive attention to detail and efficiency in Illustrator. Overall, this series of Varuni Beverages is alluring, colourful, and expressive, while remaining elegant.
My Process
Concept Sketches
My process started with concepting themes for the beverages, I considered multiple themes a few being chemical reactions, neuron connections, flavour waves, and glass marbles. Which then lead me to sketching out ideas for the themes. Eventually I decided on the theme of glass marbles and I began ideating the different flavours.
After finalizing my Varuni Beverage identity and package, I curated the brand overview for reference on proper usage. Including logo and colour guidelines, close-ups of the designs, as well as mock-ups as examples of the brand in use, are displayed.
Final Design
Brand Overview
Interested in my work? Contact me for further inquiries!
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Contacts
zoey.michaud99@gmail.com
299 Doon Valley Dr, Kitchener, ON N2G 4M4
