Flutter
In a group with two other people, we created a brand identity for an upcoming immersive exhibit at THEMUSEUM, given the theme 'Garden". The group decided on Flutter, an identity meant to widen perspectives on the interconnected aspects of life, inflicting calm, inspiration, and wonder. Using playful ethereal colours, and an icon that symbolizes the movement of a Flutter, our logo embodies the whimsical feeling the word evokes. Our brand’s secondary assets follow that enchanting spirit with specs of light, bright combinations of uplifting colours, and blurry reflections. My part in the group was creating the brand outlines and the poster. This identity was originally intended to be a part of a small exhibit, but was later requested by the museum to be used for the theme of the whole museum.
Team members: Julia Kapusin, Leandra Kelly
Gallery exhibition branding
Final Design
Brand Overview
After my group member created the logo design, I continued
with a brand overview of the logo, colour, and typography usage. Including my poster design and my other group member's mockups, I wrote a rationale to bring whole brand together.
Flutter
Gallery exhibition branding
In a group with two other people,
we created a brand identity for an upcoming immersive exhibit at THEMUSEUM, given the theme 'Garden". The group decided on Flutter, an identity meant to widen perspectives
on the interconnected aspects of life, inflicting calm, inspiration, and wonder. Using playful ethereal colours, and an icon that symbolizes the movement
of a Flutter, our logo embodies the whimsical feeling the word evokes.
Our brand’s secondary assets follow that enchanting spirit with specs of light, bright combinations of uplifting colours, and blurry reflections. My part in the group was creating the brand outlines and the poster. This identity was originally intended to be a part of a small exhibit, but was later requested by the museum to be used for the theme of the whole museum.
Team members: Julia Kapusin,
Leandra Kelly
Final Design
Brand Overview
After my group member created the logo design, I continued with a brand overview of the logo, colour, and typography usage. Including my poster design and my other group member's mockups, I wrote a rationale to bring whole brand together.
Flutter
Gallery exhibition branding
In a group with two other people, we created a brand identity for an upcoming immersive exhibit at THEMUSEUM, given the theme 'Garden". The group decided on Flutter, an identity meant to widen perspectives on the interconnected aspects of life, inflicting calm, inspiration, and wonder.
Using playful ethereal colours, and an icon that symbolizes the movement of a Flutter, our logo embodies the whimsical feeling the word evokes. Our brand’s secondary assets
follow that enchanting spirit with specs of light, bright combinations of uplifting colours, and blurry reflections.
My part in the group was creating the brand outlines and the poster. This identity was originally intended to be a part of a small exhibit, but was later requested by the museum
to be used for the theme of the whole museum.
Team members: Julia Kapusin, Leandra Kelly
Final Design
Brand Overview
After my group member created the logo design, I continued with a brand overview of the logo, colour, and typography usage. Including my poster design and my other group member's mockups, I wrote a rationale to bring whole brand together.
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zoey.michaud99@gmail.com
299 Doon Valley Dr, Kitchener, ON N2G 4M4
