Ecoterior:
The Int/Exterior Expo
Along with two other group members, we curated a brand identity for a sustainable design trade show. Ecoterior is dedicated to showcasing eco friendly, and sustainable ways to build the future of our world.
The Ecoterior expo wants to reach all those who have a connection to building, builders, contractors, home buyers, industry, developers, as well as real estate investors, architects, eco-conscious consumers, and anyone with a desire to better their mark on the ecosystem. I took on the task of creating the logo, brand colours, assets, and brand guidelines.
Team members: Michaela Scheerer, Iris Han
Tradeshow branding, logo, illustration
Final Design
Brand Overview
Ecoterior’s name came from the interior and exterior aspect of sustaibable building, represented in our tageline as well. Our company’s logo is representative of a blueprint, the letter-forms sit in the units of the blueprint and can be built upwards, much like the footprint-saving building technique. Our line-work assets existing in the logo appear almost as if they are unfinished, to represent a creation still in progress,
such as the act of obtaining a fully sustainable world.
The animated logo follows the blueprint aspect by gradually sketching in the X and Y axis along with the letterforms.
Animated Logo
Schedule Screens
This animated schedule screen moves along the same X and Y axis as the logo and works to apply the brand to the environment.
Ecoterior:
The Int/Exterior Expo
Along with two other group members, we curated a brand identity for a sustainable design trade show. Ecoterior is dedicated to showcasing eco friendly, and sustainable ways to build the future of our world. The Ecoterior expo wants to reach all those
who have a connection to building, builders, contractors, home buyers, industry, developers, as well as real estate investors, architects, eco-conscious consumers,
and anyone with a desire to better their mark on the ecosystem. I took on the task
of creating the logo, brand colours, assets, and brand guidelines.
Team members: Michaela Scheerer, Iris Han
Tradeshow branding, logo, illustration
Final Design
Brand Overview
Ecoterior’s name came from the interior and exterior aspect of sustainable building, represented in our tagline as well. Our company’s logo is representative of a blueprint, the letter-forms sit in the units of the blueprint and can be built upwards, much like the footprint-saving building technique. Our line-work assets existing in the logo appear almost as if they are unfinished, to represent a creation still in progress,
such as the act of obtaining a fully sustainable world.
The animated logo follows the blueprint aspect by gradually sketching in the X and Y axis along with the letterforms.
Animated Logo
Schedule Screens
This animated schedule screen moves along the same X and Y axis as the logo and works to apply the brand to the environment.
Ecoterior:
The Int/
Exterior Expo
Tradeshow branding, logo, illustration
Along with two other group members, we curated a brand identity for a sustainable design trade show. Ecoterior is dedicated to showcasing eco friendly, and sustainable ways to build the future of our world.
The Ecoterior expo wants to reach all those who have a connection to building, builders, contractors, home buyers, industry, developers, as well as real estate investors, architects, eco-conscious consumers, and anyone with a desire to better their mark on the ecosystem. I took on the task of creating the logo, brand colours, assets, and brand guidelines.
Team members: Michaela Scheerer,
Iris Han
Final Design
Brand Overview
Ecoterior’s name came from the interior and exterior aspect of sustaibable building, represented in our tageline as well. Our company’s logo is representative of a blueprint, the letter-forms sit in the units of the blueprint and can be built upwards, much like the footprint-saving building technique. Our line-work assets existing in the logo appear almost as if they are unfinished, to represent a creation still in progress,
such as the act of obtaining a fully sustainable world.
Animated Logo
The animated logo follows the blueprint aspect by gradually sketching in the X and Y axis along with the letterforms.
Schedule Screens
This animated schedule screen moves along the same X and Y axis as the logo and works to apply the brand to the environment.
Interested in my work? Contact me for further inquiries!
Socials
Contacts
zoey.michaud99@gmail.com
299 Doon Valley Dr, Kitchener, ON N2G 4M4
